As you may have already noticed, from today, our new look brand is now live!
From minimalist logo to new look website, it’s been a crazy few months planning and preparing for the launch. So, to start our new blog space, we thought we’d look back at the process and let you know why now is the right time for Classic to refresh…
For long time users of our products, you’ll notice that since our humble beginnings way back in 1997, our website and look has remained largely the same. Yet now, over two decades later and in a very different world from the one we started in, we wanted to recharge the brand and most importantly, make it easier to find suppliers and purchase your Classic favourites.
Our original logo featured one of Classic’s staple products, the mounting block. And although this is still a firm favourite with customers, our range has now expanded to a much wider selection for the stable yard as well as the arena – including a recent expansion of our show jump pole styles.
Our Sales and Marketing Manager, Karen Fielding, managed the rebrand process. Talking about the project she said:
“We love the new look and feel of the Classic logo. It is part of a streamlined new profile which represents who we are as a company with a nod to our heritage. We have come a long way since we first started out with Classic and it was time for a refresh to bring us up to date. This rebrand comes at an exciting time for Classic, as we prepare to launch new products and start 2022 at a gallop! So keep your eyes peeled for some exciting news coming soon!“
Annette Ritson, Managing Director, Net* and her team worked closely with Karen to develop the new brand.
“Having worked with Classic for a number of years, it was exciting to be part of this process, producing a new brand to represent the company but still retaining key features throughout the website like the recognisable “Classic Purple”. Classic products are so vibrant and colourful, a black and white brand mark made sense to help them stand out.“
If you’d like to stay up to date with us here, obviously you can keep tabs on our blog page here on the website but, you can also follow us on social media by using the links below…